The NFL season is here, and player prop markets are heating up. Here's our position-by-position preview.

Quarterback Props

Passing Yards: Teams like Kansas City, Buffalo, and Cincinnati lead in volume. Key QBs: Mahomes, Allen, Burrow, Stroud.

Rushing Props: Lamar Jackson and Jalen Hurts offer dual-threat value on yardage props.

Touchdown Props: QBs who vulture rushing TDs at the goal line have a higher floor than pocket passers.

Running Back Props

Workhorse backs are rare. The ones getting 20+ touches (McCaffrey, Robinson, Gibbs, Hall) are gold for rushing yard props.

Target share is the single most predictive stat for receiver production. Volume trumps efficiency for season-long WR props.

Highly volatile but correlated with red-zone target share. Look for receivers with 25%+ of team red-zone targets.

Use the first three weeks to calibrate. Don't overreact to small samples. Target primetime games for liquidity.

The NFL season is here, and player prop markets are heating up. Here's our position-by-position preview.

Passing Yards: Teams like Kansas City, Buffalo, and Cincinnati lead in volume. Key QBs: Mahomes, Allen, Burrow, Stroud.

Rushing Props: Lamar Jackson and Jalen Hurts offer dual-threat value on yardage props.

Touchdown Props: QBs who vulture rushing TDs at the goal line have a higher floor than pocket passers.

Workhorse backs are rare. The ones getting 20+ touches (McCaffrey, Robinson, Gibbs, Hall) are gold for rushing yard props.

Target share is the single most predictive stat for receiver production. Volume trumps efficiency for season-long WR props.

Highly volatile but correlated with red-zone target share. Look for receivers with 25%+ of team red-zone targets.

Use the first three weeks to calibrate. Don't overreact to small samples. Target primetime games for liquidity.